Articles

Traditional Marketing

 

We are inventors, brand storytellers and interpreters. We make the company promise personal and profitable through shrewd implementation.  So, what does that mean?
 
Fueled by Fresh Ideas
Marketing is the activity and processes for effectively creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.  Effective marketing interprets the value proposition to the target market in a meaningful and creative storytelling manner.  It is targeting successful outcomes and is all fueled by unique and fresh ideas – that’s our business.
 
The Role of Storytelling
We act as a strategic advisor, problem solver and creative production company for each client.  Using the tools of marketing, from brochures to videos, we create your compelling story that humanizes your relationship with the target audience.  Even in the traditional marketing stance of convey benefits, a good story focuses on the audience and connects with them in a genuine, emotional way.  It’s the human element — not necessarily the concepts of a business — that will encourage audiences to pay attention.  What do Clydesdales have to do with the production of beer or today’s delivery method?  What does a white duck have to do with insurance?  Your company may not need a mascot but your company must connect with your audience through a meaningful story conveyed through the tools of marketing.  

Don’t Get Us Wrong
The other side of storytelling is shrewd analysis, planning and more.  The bottom line is the success of your company’s  goals via our experienced, focused and professional activities.  Our marketing services include consulting, brand and target audience research, strategic planning, competitive and opportunities market assessment, creative development, brand and advertising strategy development, collateral materials design, public relations and more to create a unique marketing proposition that sets the company apart from the competition and to develop a brand or company personality that communicates successfully to the target audience.  

Creativity Without Boundaries
Whether a complete branding awareness campaign or a company video for a trade show, let us invent, tell your story and interpret your offering for the successful result.  And… when all is well and done, let us incorporate techniques such as QR Codes or social media to connect your traditional marketing to your digital world.